Millennials and the Instagram Effect: 'We want fire pits and polished concrete floors'

Instead millennials seeking to get on the ladder want unusual, eye-catching homes, and will even pay extra to live somewhere photogenic. Picture: Pixnio

Instead millennials seeking to get on the ladder want unusual, eye-catching homes, and will even pay extra to live somewhere photogenic. Picture: Pixnio

Published Nov 23, 2018

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London - Kitchen islands, outdoor fire pits and polished concrete floors are the new must-haves for millennial homebuyers - while pebbledash walls and net curtains are on the way out.

And instead of focusing on nearby GP surgeries and schools, first-time buyers look for an area where they can take good pictures for Instagram.

A survey by M&S Bank also found that more than one in ten prospective buyers do not want a traditional two-up, two-down property.

Instead millennials seeking to get on the ladder want unusual, eye-catching homes, and will even pay extra to live somewhere photogenic.

The study of 2 000 people found that more than a quarter of millennials would not think about practical issues. A fifth did not even care about good schools nearby. But nearly three quarters would pay extra for a property in an area with potential for snaps to post on social networking sites.

Around 92 percent would settle for a smaller or less practical house if it was in a desirable neighbourhood. Paul Stokes, of M&S Bank, said: "Our research has highlighted an important trend that’s making a huge impact in the housing market - a shift in behaviour we’ve named The Instagram Effect."

Half of under-35s said their dream home would be near a good restaurant; 42 percent needed green space close by; and 39 percent required a gym in the area. But pebbledash walls, bright carpets, net curtains and a conservatory were all turn-offs. Instead, millennials – who were born in the 1980s and 1990s – want loft conversions, polished concrete floors, home office spaces and even a fire pit in the garden.

Daily Mail

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