Move over, Barbie pink - there’s a new shade stealing the spotlight.
Butter yellow is quietly taking over red carpets, street style and high-fashion runways.
Soft, warm and effortlessly chic, this dreamy hue has been spotted on some of the biggest names in entertainment, from ultra-glam evening gowns to edgy, androgynous tailoring.
Like the dairy product it’s named after, butter yellow ranges in tone from deep golden to almost white, making it a surprisingly versatile colour. And right now, it’s having a major fashion moment.
South African-born global music superstar Tyla knows how to make an entrance and one of her latest looks proves she’s not afraid to take risks. At the recent Essence Black Women in Hollywood Awards, she shined in a pale yellow, fully sequined mini dress that hugged her silhouette perfectly.
The dazzling ensemble, dripping in sparkle, was classic Tyla - bold, confident and effortlessly stylish.
Of course, she didn’t stop there. To add a bit of edge, she paired the dress with daring brown gladiator heels that wrapped elegantly around her legs.
It’s no secret that Tyla loves a statement mini (we’re still thinking about that vintage Galliano for Dior dress she rocked at the Super Bowl) but she always finds a way to level up.
Meanwhile, Oscar-nominated actor, Timothée Chalamet is known for pushing the boundaries of menswear and his latest red-carpet moment did not disappoint.
The "Dune" star - and yes, Kylie Jenner’s boyfriend - had heads turning at the 2025 Oscars in a monochromatic butter-yellow leather suit by Givenchy. Featuring a sleek, matching button-up shirt, the look was a perfect balance of classic tailoring and contemporary boldness.
The soft pastel yellow gave the outfit a fresh, modern and almost romantic feel, proving that this shade isn’t just for ultra-feminine dresses - it has range. From airy chiffon gowns to structured menswear, butter yellow is officially the colour for everyone.
Sabrina Carpenter has been serving butter yellow moments like it’s her full-time job and honestly, we’re here for it. Known for her playful yet sophisticated style, the singer set the fashion world ablaze when she took the stage at the 2024 Governor’s Ball in New York.
She wore a custom baby yellow FROLOV dress and let’s just say, everyone fell in love. The corset-style mini dress, complete with a signature heart-shaped cutout and intricate detailing, was the perfect blend of soft and bold.
Whether she's on stage or rocking the red carpet, Carpenter proves that butter yellow isn’t just a trend but a full-on fashion obsession.
In addition, Coco Gauff, an American professional tennis player, wowed on the 2025 Oscars red carpet, looking every bit the fashion icon in a custom butter-yellow Miu Miu gown. The dress, with its elegant draping and delicate embellishments, was the perfect balance of sophistication and youthful energy – much like Gauff herself.
She paired the look with a gold Rolex, proving she’s just as at home in high fashion as she is on the tennis court. And let’s be real – she admitted that walking the carpet was even more nerve-racking than facing down an opponent.
Designers have been embracing butter yellow in all its glory, bringing it to life in different textures and styles. Chloé introduced the shade in rich suede, Chanel showcased it in feminine separates, and Toteme played with minimalist draped dresses.
This colour has been a slow-burning trend.
The soft yellow started gaining momentum in early 2020 when designers like Simon Porte Jacquemus and Daniel Lee infused the shade into their Spring collections for Jacquemus and Bottega Veneta.
By 2024, the colour had cemented its place in fashion, especially with Hailey Bieber and Kim Kardashian incorporating it into their wardrobes. Who could forget Kim carrying that butter yellow ERL messenger bag?
Now in 2025, butter yellow is dominating. Whether its sequins, soft pastels or edgy leather, this colour is proving to be timeless.
From high-fashion runways to celebrity closets, butter yellow is here to stay.