The return of Grammy-winning sensation Tyla Seethal, to South African shores has ignited a wave of excitement, reflecting her monumental global success that is undoubtedly putting the nation on the musical map.
Following her triumphs on international stages, Seethal embarked on an eagerly awaited two-city tour, starting with a pulsating performance at the Grand Arena in Cape Town on Thursday night.
Fans are now eagerly anticipating her next stop at the SunBet Arena in Pretoria on Saturday, December 7.
The excitement surrounding Seethal’s homecoming is further amplified by a unique partnership with Absa, a leading financial services company keen on creating meaningful connections with its community.
Through this innovative collaboration, the bank is offering exclusive opportunities for fans to win tickets to Seethal’s highly anticipated concerts, transforming the events into more than mere musical performances, it’s a celebration of empowerment and inspiration.
Underpinned by the ethos “Your Story Matters,” it is explained that the bank also aims to uplift young women, fostering narratives that resonate with personal journeys of resilience and achievement.
The partnership shines a spotlight on Seethal’s own story, encapsulated in a moving initiative titled “In My Story, Tyla.”
Speaking about the partnership Candice Thurston, Absa’s Managing Executive for Brand and Marketing said, “In My Story, Tyla, we see a young woman's journey from humble beginnings to fame, mirroring the stories of many striving for greatness against the odds. This narrative aligns with Absa's mission to empower and inspire each woman's unique journey. With Tyla exemplifying success and resilience, Absa supports this tour to amplify the 'Your Story Matters' message for young aspiring women across Africa.
“This ticket partnership is a powerful celebration of African talent and a heartfelt tribute to the stories that define our vibrant cultural tapestry.
“By uniting our communities through the universal language of music, we’re not just supporting concerts; we’re creating transformative experiences that embody our values of empowerment, unity, and pride in our shared heritage.”
The bank also is committed to providing its cardholders with exclusive and fast-tracked access to Seethal’s homecoming concerts, offering VIP treatment as a token of gratitude for their ongoing trust and support.
Seethal’s journey to prominence has been nothing short of remarkable. Best known for her viral smash hit “Water,” she has shattered records in 2023, making history as the youngest South African and the first soloist from the country in over 55 years to feature on the prestigious Billboard Hot 100.
Saturday Star