Johannesburg - In a world where women are constantly told how to behave, how to sit and stand, and even how to post on Instagram, Bernini wants to remind them that they have isibindi (courage). The brand, which makes the only real sparkling spritzer made from wine, believes that females have it within them to be the most authentic version of themselves, no matter what anyone may tell them.
‘’We believe in celebrating the real, natural women who dare to be themselves and not pretend to be anyone else, women with the audacity to be,’’ said Paigon Prince, Bernini Senior Brand Manager. ‘’Life is too short not to be authentic and audacious.’’
She added that becoming the most authentic version of yourself means being brave enough to live audaciously.
“Whether it’s the person you are in the boardroom or when you’re having dinner with friends. If you have an opinion, voice it. If something is hilarious, laugh as loud as you want to,” said Prince. “Order those ribs on the first date, even if you get your hands dirty.”
Bernini added that their new campaign, ‘Introducing Audacity To Be,’ celebrates the amazing beings that women are.
“Audacity is a prolific word within culture. It refers to strong willpower and bravery, and there is no need for women to be dainty, to know ‘their’ place, and always laugh politely or conform to the age-old ways that business was conducted,” Prince said.
“We salute all women who have the Audacity To Be.”
She added that Bernini is there for all the magical, audacious moments in your life.
“For your sunset drinks, nights in, or hitting the town, this sparkling spritzer, made from wine, is for you, the woman who has the audacity to simply be.”
“Perfectly served ice cold from our 275 ml bottle, 300ml slender can, or a sophisticated 500ml can for any occasion with your squad.”
Bernini – Audacity To Be.
Follow #AudacityToBe #RealSparklingSpritzer #MadeFromWine on Bernini’s socials to find out more.
Bernini supports responsible drinking and encourages all South Africans to consume alcohol responsibly. Alcohol Not for sale to Persons Under 18 Years.
For more information, follow Bernini’s social media channels or go to https://bernini.co.za/.
About Bernini – Real sparkling spritzer made from wine
Bernini is a range of real sparkling spritzers made from wine. This sparkling grape wine-based spritzer is for women who have the audacity to simply be; perfectly served ice cold from the bottle or in a feminine bubbly flute glass for any occasion with the squad. Available in a premium, easy-open 275ml bottle, a 300ml slender can, and a sophisticated 500ml can for additional value at all major retailers. Follow #RealSparklingSpritzer #MadeFromWine on Bernini’s socials to find out more.