Dimension Data, the Official Technology Partner for ASO which owns the Tour de France, announced that it has become a MTN-Qhubeka sponsor. Representing the African continent for the first time ever, the nine-man MTN-Qhubeka team is one of five wild-card teams invited to ride alongside the 17 World Tour cycling teams at this year’s Tour de France which starts on Saturday.
MTN-Qhubeka said it is proud to receive a boost in support, and will work closely with Dimension Data during the multi-year contract on future technical developments that will help attract more people to the sport.
In March this year, Dimension Data and ASO announced a five-year partnership that will see Dimension Data become the Official Technology Partner of ASO, and together, revolutionise the viewing experience of billions of cycling fans across the globe. When the Tour de France begins on Saturday, race broadcasters, commentators, and cycling viewing fans around the world will be able to follow all 198 riders in 22 teams real-time on television, as well as track the speed at which each cyclist is riding; where he’s positioned in the race in relation to other cyclists - all via a beta live tracking website, and enhanced information on their television screens.
The 21-stage Tour de France covers 3,344 kms, and finishes in Paris on the Champs Elysees on 26 July.