Experiential luxury reigns supreme: Soul Therapy leads South Africa's opulence revolution

By Partnered Content | Published Apr 3, 2025

The luxury landscape is transforming as elite consumers now value memorable experiences over material possessions. VS Luxury Group's Soul Therapy, coming to Bryanston on April 12, exemplifies this shift with an exclusive 90s Deep House musical journey featuring legendary DJs. Limited to just 250 guests, this event demonstrates why today's discerning connoisseurs invest in profound personal connections and unforgettable moments rather than status symbols.