The World Tourism Organization announced on Wednesday that it had changed its name to UN Tourism, to make clear that the Madrid-based agency is part of the United Nations.
The new name, along with a new logo featuring a human figure in motion with the tagline "Bringing the world closer", was unveiled at the opening of Madrid's FITUR tourism congress.
"By moving away from acronyms, UN Tourism adopts a more approachable stance," the body said in a statement.
An intergovernmental body that promotes tourism and facilitates international trade between nations, the agency has been based in Madrid since it was founded in 1974.
The body, which groups 160 member states, also has regional offices in Japan, Saudi Arabia, Brazil and Morocco, and regularly publishes estimates and forecasts of tourist arrivals by region and country.
Its latest report published last week showed that 1.3 billion tourists travelled abroad in 2023, a 44 percent jump from the previous year.
That was still just 88 percent of the number of tourists who headed abroad in 2019, the last full year before global travel restrictions imposed to tackle the Covid-19 pandemic.
The agency pointed to "a stronger recovery of Asian markets" but noted that the biggest rise was in the Middle East which was "the only region to overcome pre-pandemic levels with arrivals 22 percent above 2019".