As more international travelers decide to skip America, 10 business associations including the U.S. Chamber of Commerce and the National Restaurant Association have created a travel industry group aimed at reversing the growing unpopularity of the U.S. as a vacation destination.
Historically, America had only to sit back and let foreign tourists and their money roll in. Over the past few years, though, that gravy train has begun to dry up, a trend that accelerated as President Donald Trump began to make good on campaign promises to restrict immigration. As a result, businesses that make up the multibillion-dollar industry that relies on that revenue have grown increasingly nervous.
So some of its biggest players unveiled the "Visit U.S. Coalition"on Tuesday to spur the Trump administration into enacting friendlier visa and border-security policies at a time when federal agencies are doing the opposite.
Since 2015, the U.S. and Turkey have been the only places among the top dozen global travel destinations to see a decline in inbound visitors, at a time when other nations such as Australia, Canada, China and the United Kingdom have marked sizable gains.
Last week, the Commerce Department reported a 3.3 percent drop in traveler spending for last year, through November, the equivalent of $4.6 billion in losses and 40,000 jobs.
"America isn't winning when we're falling behind our global competitors," Roger Dow, U.S. Travel's president, said on a conference call to announce the new organization. He added that the group sees its initiative as complementary to increased border and travel security. "Our goal is to make America the most secure and the most visited country on earth-and we can do both."
Industry groups weren't silent as America's desirability among travelers began to decline, but the coalition represents a new determination to reverse the trend. The inclusion of broader business lobbies is "an attempt to graduate to a new level of urgency" for policymakers to arrest the problem, said Jonathan Grella, a U.S. Travel vice president. The coalition plans to present specific policy changes to the administration, including efforts to speed visa processing times, that it expects will help boost tourism. (Representatives of the State Department's Consular Affairs Bureau and the Commerce Department didn't immediately return requests for comment made after normal business hours.)
Coalition organisers said America remains a vital draw for foreign travelers and that only modest policy changes would be required. As an example, they noted how the U.S. successfully corrected a steep decline of inbound travel in the decade following the 2001 terrorist attacks.
But in the past year, the U.S. travel industry has grappled with an administration that made border security and tougher immigration laws its signature policies. One of Trump's first initiatives was to ban travelers from seven nations with Muslim-majority populations, a move which quickly ran into judicial roadblocks until it was revised.
The 10 groups in the Visit U.S. Coalition are: American Gaming Association, American Hotel and Lodging Association, American Society of Association Executives, Asian American Hotel Owners Association, International Association of Exhibitions and Events, National Restaurant Association, National Retail Federation, Society of Independent Show Organizers, U.S. Chamber of Commerce and U.S. Travel Association.